[UnoriginalGuy]

It clearly WAS a willful violation...

You aren't allowed film in the location they filmed, the filming took place before the phone even shipped to carriers, and they released the film before the ship date. And to top it off, there's no way to claim after viewing the video that the father had no awareness; it was practically an interview.

Should Apple have fired him? I don't know. Was it a willful violation? Absolutely it was.

[gugagore]

They were filming in a caffé macs. Hopefully a current employee can clarify, but I think you can take pictures and film inside (that) caffé macs.

[jasonlotito]

> You aren't allowed film in the location they filmed,

Are you sure? Because they clearly had no issue allowing the filming to take place.

[UnoriginalGuy]

Apple has strict rules regarding filming on their campus; the rules are posted.

[jasonlotito]

Clearly everyone that saw this filming taking place doesn't respect those rules.