Certain products are purchased repeatedly: for example, anything consumable like paper towels, toilet paper, diapers. Certain other products are purchased multiple times, but with a delay in between purchases.
A final category of products are virtually never purchased multiple times except as gifts. Video games and other media most likely fall into this category, and targeting logic should understand that. I understand the OP's complaint.
A final category of products are virtually never purchased multiple times except as gifts. Video games and other media most likely fall into this category, and targeting logic should understand that. I understand the OP's complaint.