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by cbowal 3152 days ago
Microsoft/Xbox?
2 comments

XBox seems to be stuck at ~breakeven over the entire lifecycle. They have spent several billion on advertising, they generally sell the console for a direct loss, and it's PS2/3/4 have each sold significantly more each generation.

So, IMO it's not hugely successful just not out an outright failure.

That said, they have shipped a lot of hardware over time, and made some reasonable profit from mice / keyboards.

They came close with the 360, and then took 5 steps back with the One.
Microsoft is a hardware company. They've been shipping computers, keyboards, headsets and all sort of electronics for a while.