[CommentCard]

This is the real driver behind these sites. For a $6-7 delivery fee, they provide online ordering with an easy-to-read menu, a solid payment processor (I don't have to read my CC# off over a phone), and order-tracking that lets me schedule around the exact minute the food is going to arrive.

Most restaurants are largely unwilling or unable to provide a well-executed delivery service. I'm more than happy to pay an additional gratuity for the logistical system these delivery-services add.

[productboy]

This "Most restaurants are largely unwilling or unable to provide a well-executed delivery service. I'm more than happy to pay an additional gratuity for the logistical system these delivery-services add." is why there's still significant headroom in the space; to invest and drive more efficiencies. It's like my pals in the digital ad space who talk about 8% as the best conversion rate they can achieve.

[CommentCard]

You're definitely not alone in thinking that there's still a lot of headroom left. It seems like there is a new delivery platform popping up at least once a year, and they're all fairly similar iterations of each other.