[fairpx]

For our company (http://fairpixels.pro) it was productisation. We used to operate like any other UI design agency, prospecting, talking to potential clients, going to networking events etc. But by productising our service, building a sales funnel and treating the entire flow as that of a SaaS. It enabled us to:

* Lower prices (Since we didn't have to spend time networking, prospecting etc.)

* Create predictable sales funnels

* Spend more time working on the stuff we love, instead of wasting time with prospects that weren't interested in the first place.