[sterex]

I understand what you are trying to say, but the movie ticket prices had sky rocketed beyond reach of a large section of the population. Now, you may argue that it is somehow the loss of the multiplexes by alienating people, but movies are somewhat of a necessity for cultural and social reasons.

Imagine having a consortium of telecom companies deciding to charge $100/Gb of data (assuming they are making profit nevertheless). There is no incentive for them to reduce the price.

To give you an example, a movie ticket would cost upto $20 in an economy where a bottle of water costs ~$0.2.