[littlestymaar]

Life is full of trade-offs, gaining 1% more customers for a 10% increase in your engineering costs is not always a good deal. Being customer-centric is good, but not at all costs.

[falcolas]

At 1 second, it's closer to a 5% loss. 5 seconds, 20%. 10 seconds is a whopping 50% loss.

And yes, I've seen a lot of landing pages which are not viewable, let alone interactable, for 5+ seconds, an effect exacerbated by mobile.