[eddz]

> The robots are designed to free up store employees' time so they can use it to help customers.

This is probably the most textbook spin I've ever seen. It's as if their PR firm didn't even try.

These robots are obviously being deployed to increase margins.

Personally I would have went for the "adding more value" angle, either by suggesting to the customer that "Your favourite product is more likely to be on shelves", or positioning these robots as "helpers" to shelf-stackers.

[eric_h]

> Personally I would have went for the "adding more value" angle, either by suggesting to the customer that "Your favourite product is more likely to be on shelves", or positioning these robots as "helpers" to shelf-stackers.

That's exactly the spin the company that makes the robot is using: http://www.bossanova.com

[umeshunni]

Depends on whom the message is meant for.

Bossanova's pitch to Walmart: Our robots will increase your margins.

Walmart's internal comms: Our new robots will help our associates save time to focus on other tasks that help our customers.

Walmart's external PR: Our new robot associates will ensure that your favorite product is more likely to be on shelves.