[bpicolo]

https://adblockplus.org/acceptable-ads

They're wishy washy with language, but the long and short is that they charge companies to whitelist their ads.

[growt]

As I commented above, I think they're providing a service with fighting law-suits for ad-blocking.

I use ublock origin myself, but I don't think my parents will ever install it or even read about it. And a company with an interest to make money might reach them and spread the usage of ad-blockers in general.