I'm not an expert on of any sorts. But these cashback values are much better than my current credit card. And I pay an $100 a year fee for mine. This one is free. It just seems a very solid card.
I agree; I mainly use my Amazon Prime card (5% on Amazon, 2% at restaurants, 1% otherwise), and this card is much better - plus there's an extra $50 back from subscriptions which is nice.
Not sure where you live but Uber's 'terrible' brand is at best a very localized phenomenon. In most of the world it's either a neutral or positive association.
I'll wait for the Lyft one though.