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by AndrewWarner 3160 days ago
Stop what you’re doing and link this post to your product.

Multiple times.

The logo at the top should take me to your product’s homepage, not your blog.

The article should link to it, every time you mention it.

In the end, recommend that I go see the product you mentioned.

I loved this article but realized I never bothered to see your site. It didn’t occur to me.

3 comments

Interesting, we actually consciously didn't promote because of your interview with Eoghan. He said the more you try to make content convert, the worse it does.

The blog post wasn't about us getting customers, it was about helping people startup.

We still got 25% of blog traffic to our homepage anyway. Would you still make the change?

I'd politely ask that you have one link to your product page, and the blog logo is a good place to put this link.

When I click Start I'd logo I expect to be taken to their product website, not to the root of their blog.

I have nothing to support my opinion, and maybe most people use the web differently to me.

I'm with you. If I read a blog and am interested in the product, please don't make me work to find it. I expect that clicking on the logo will take me to the product website.
THE Andrew Warner is giving you product advice.... listen up!

One of the primary goals of any new startup should be to get Andrew Warner to notice you.

I agree with the comment re logo... it just drives me crazy that people don't understand the mechanism of blog post lures people to the product site via the logo link.

Linking the logo at the top to the product's homepage is fine, but IMO linking to it every time you mention it is going very overboard.