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I don't know why so many people think this is the case and then hate on the product.

Because that's how it's positioned in the market?

Like, literally what they claim it's for, and supposedly the reason they went into business?

Heck, Rhinehart once claimed "I have not set foot in a grocery store in years. Nevermore will I bumble through endless confusing aisles like a pack-donkey searching for feed while the smell of rotting flesh fills my nostrils and fluorescent lights sear my eyeballs and sappy love songs torture my ears."