[earlyriser]

I don't see this as a dark pattern or a malicious decision. Most of the stuff we buy don't explicitly say "It's not organic", "It's not allergen-free". I know they are minimizing this and putting the focus on the other column, but it looks more transparent than other companies in my opinion.

[CodeWriter23]

Minimizing the truth, not a dark pattern...hmmmm.

[nilved]

How is posting it clearly on their website minimizing the truth? As a reasonable person, don't you think that if they were trying to minimize the truth, they would just not include it like everyone else?

[CodeWriter23]

I’m not commenting on the posting on the website, I’m parsing the parent post’s assertion, wherein (s)he said they didn’t think using grey to minimize facts presented was a dark pattern. I question that logic. Obfuscation is a dark pattern IMO, even if gently applied (like in this case) because using any method to downplay facts is a deterrent to knowing the truth.