[mrks_]

Thanks for the advice! I was initially concerned that negotiating for a 20-25% increase would make me unreasonable for my currently median-level skills. It seems that if 10% is a fair, but low-end, increase, then I can continue to target ~ 20%, so long as I practice negotiating.

[le-mark]

It depends on the employer as well. For example we have local companies here with horrible reputations that sometimes pay well above market rate for developers.

Makes negotiating much easier, also more risk in working there, as another comment says.