[nhorob67]

I have a side project that's turning into a full-time gig. Farm financial analysis software.

I did a year of blog posts and email marketing before launching last December. Launch generated 30 customers and $45,000 in ARR.

Edit: I don't have the numbers in front of me but I spent $5-10k on FB ads prelaunch

[matrix]

That blog is the perfect example of how to create content that provides compelling value for your target market, and establishes credibility for your product. Great stuff!

Have you tried publishing a column in newspapers and the like that farmers typically read? I bet it would be popular and a powerful source of leads.

[nhorob67]

I haven't published anything or sought to. I should look into that. I've been laser focused on the blog and email list. I need to broaden my reach though.

[adventured]

Very interesting product. I enjoyed reading through the site. Congrats on launch + sales and good luck with it.

[shostack]

What sort of FB targeting did you run prelaunch? Curious for your setup on that.

[nhorob67]

I targeted a broad set of farming interests. My research told me that Facebook will optimize your interests based on which are performing better.

I would simply see which blog posts are getting the best organic reach and boost those. Grew my email list to 2,500 in six months.

[swampthinker]

Got a link to your blog?

[nhorob67]

https://www.harvestprofit.com/blog