[ExcitedByNoise]

Resources are obviously a constraint, but in my opinion the "right person, right time, right message" thinking is the best thing our marketing team taught me.

We used to run paid social/adwords campaigns, but once we were able to identify segments and customize the message, we ran smaller, more targeted campaigns.

I don't think having huge campaigns is as needed as figuring out your customers and how the present your product in a way they are ready to receive it.

We initially didn't have as much data to help us understand our segments, but we got a marketer that really had amazing intuition and experience. She was able to help us develop these targeted campaigns before we had the resources to really invest in better marketing software and bigger campaign budgets.

Many months we spend less than $300 on paid adverts and we're growing our customers and revenue. We've also got many good customer who advocate for us.