| Cold emails derived from addresses collected on Google does not constitute spam? I read the article up until that point. == Edit: I'm just saying ...
Google "how to get your first 10 customers" https://www.google.ca/search?q=how+to+get+your+first+10+cust... This article has hit the front page. I'm sure most businesses owners looking to get their first 10 customers research those keywords, and may be looking for a payment solution, to get incorporated etc. So the subtle SEO here helps Stripe / Stripe Atlas get more customers. Furthermore, as a startup, content like this allows you to post and promote your brand on Quora, HN, Reddit etc., which can start conversations that lead to sales. These types of posts particularly work great on popular entrepreneur forums. We got many of our first customers, and continue to get customers, by posting content. Combined with a free option. So far we haven't done any spamming via cold emails. Certainly cold emails can work, but they may also come across as being "spammy". |
Also, marketers ruin everything. That's just a part of the game.
And yes getting an email about something that I'm not interested in, i.e. 100k bulk email sucks.
Getting a personal email about something that I need is different. I.e. qualifying your leads.
Provide value first then take profit.