[martinp]

And this is likely the reason for the reportedly low sales of the 8. I was surprised when they announced both at the fall event as it seemed obvious the X would cannibalize sales of the 8.

The iPhone is already a expensive premium phone, why bother with incremental changes of the 8 when the cool and shiny X is right around the corner.

It's also strange to me how they offer two new phones with different feature sets. Usually when Apple introduces a new device with a controversial change (e.g. USB-C only on the 2016 MacBook Pro), they don't offer a updated device without that change. It can be perceived as a lack of faith in the new product.

[rz2k]

This year seems to have been about price increases across the range of products. The iPhone X is more expensive, and a lot more expensive than previous premium iPhones if you get sensible amounts of storage.

The base model of the MacBook Pro is about the same price as the one in 2016, but it has 128GB rather than 256GB of storage. The 256GB model is now a couple hundred dollars more expensive than last years.

Who else is able to increase prices in technology? In spite of the complaints about their products, for people who think they are good enough and don’t think what competitors have to offer is good enough (in terms of frustrations rather than in terms of features/price) there aren’t alternatives, and Apple has a lot of pricing power.

[jghn]

Depends. I had been waiting for the X but it so annoyed me that I went with the 8 instead. I realize that the cannibalization is the narrative and it’s likely more true than not but I can’t be the only one who went 8