[lawpoop]

Doesn't account for why this would be happening more recently.

In the past in Europe, was fast food actually slow, expensive, and not that tasty?

[drewm1980]

Your question assumes the existence of fast food. The closet thing would probably be a bakery or chocolatier, but they don't really compare...

[lawpoop]

So fast food restaurants came into Europe without a concurrent marketing and advertising push? They just built the restaurants and people came, because it was tasty, fast, and cheap?