[mmel]

Whoever chose that name for the company really didn't think things through.

[greglindahl]

How did you figure that out? Looks like getting permission to make quiet sonic booms over land is a key part of their business model:

> Boom's airliner is designed to maximize efficiency while producing a “boom” at least 30 times quieter than Concorde's.

Did you also predict the failure of the iPad in the marketplace, due to its unfortunate name?

[kelnos]

"Boom" is also associated with the sound of an explosion. You don't want your planes associated with explosions. I think the mass market has a much stronger association boom=explosion than boom=sonic boom.

[return0]

imagine a picture of an airplane and BOOM next to it. Tell me what 97% of the people think it is.

[mmel]

There is a huge difference between sounding like an advanced feminine product, which from your follow up post is what you're getting at with the iPad comment, and using BOOM in the name of a company in an industry that has lots of dramatic media coverage and footage of mid-air explosions, landing explosions, explosions just after take off, and so on.

[beisner]

I think he was referring to the fact that the name might make people think the planes explode.

[greglindahl]

I got that. Some people thought that iPad would fail because it sounded like a feminine sanitary product.

[return0]

I always said they should be called BANG

[lostboys67]

no surly it should be "!"

[Cyph0n]

The people who think the name has a negative connotation don't deserve to get on a supersonic flight.

[mmel]

All they need is a single incident, not even involving an actual explosion or deaths, and the brand will be irreversibly ruined forever. Why put your company branding on such a thin razorwire of acceptance in the first place?

[kobeya]

Planes don't go BOOM when they crash. I think you're overreacting.

[tomascot]

At least they are honest.