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by ramit 5799 days ago
The January effect takes place in a lot of disparate areas.

Gym memberships spike in January. No surprise there.

But what's more interesting is that most self-development books are published in January. Publishers know this is a key time to reach people in the general areas of health & fitness, money, relationships, and work.

I've also had massive traffic spikes on my blog in January when I run a bootcamp/New Year guide.

I wouldn't be surprised if the HN growth happens with people saying, "I really want to learn about tech/entrepreneurship and build something this year."