[Alex3917]

Headline is misleading. There's no problem posting reviews of your own products, as long as you identify yourself as being affiliated with the company. Posting ratings, on the other hand, is always unethical since they forcibly affect the average rating.

[dcurtis]

Well, the reviews were "Fake" because they were not genuinely written by anyone.

Although most of the Slide people I've met are religiously fanatical about their products, so maybe they were genuine, but posted with fake names.

[dbreunig]

Agreed. I've asked several ad people why I would want to work with them and they all say, "well, we're number 1." This answer is ALWAYS offered and never goes deeper.