[Rainymood]

I have studied behavioral economics. I think that not many people will take this offer for a number of reasons. The most important one is that losing 115 now and then having to earn it back feels significantly worse than losing 0 now and earning 115. At least that is what prospect theory predicts.

That aside, if Uber is a profit maximizing entity why would Uber offer this promotion if it isn't worth it for them? I'd be very very sceptical on Uber's attitude towards consumers .. uhmm I mean drivers/"employees".

[sologoub]

I’m guessing they are trying to get more drivers on the road during Halloween and by giving them this promotion they essentially lock people in to drive during that time to make up the earnings they prepaid, and potentially make a bonus.