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by indubitable
3170 days ago
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I do not understand the sensationalism. I think there would be reason to be upset if Uber decided to enforce a system where if you drive less than $x per week then y% of your nominal rate is cut. However, this is a incentivizing system, not a coercing system. In other words instead of punishing those that do not drive as much, it's rewarding those that do. It's effectively the equivalent of a loyalty card availability in industries of all sorts. You pay $xxx for a card to get a y% reduction on transactions through a certain time period. If you engage in a high volume of transactions, it's +EV and you purchase it. If you don't then it's not +EV and so you don't purchase it. The industry operator profits in either case since their margins exceed the real value of your discount, and so it is win-win for them. |
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"Ride-sharing" has started to become a commodity and one of the only options left for large companies to out-compete small ones is to have a locked-in supply of drivers. This leads to lowering of standards for registration, temporary incentives, etc. that I think are ultimately bad for the drivers and consumers.
Why should a driver have to decide whether to primarily drive for Uber or Lyft if they aren't an employee of either? If there is no downside to a driver registering for another company, it will allow competition to focus on quality of service, tech, etc. rather than simply having the biggest supply of drivers.
Maybe a driver has a shitty car, but can still register on every app except for the super-upscale one. Maybe a driver hasn't had a background check run, so he can only register for the cheaper sketchy app that most people worried about safety don't use. Doesn't that make more sense than this ridiculous scramble for a "network effect" capable of justifying Uber's valuation?