[libraryatnight]

My interactions with teenagers makes me wonder though if Snapchat actually has a reach into that market. Right now their reach is providing a tool that teenagers enjoy, mostly because things disappear and their parents don't see it. As soon as they start to attempt to leverage that reach in anyway that seems obvious, or if that reach infringes on the core experience, I'll bet they're on to the next thing and we're left with something else that was once valuable "because of the users!"