The BBC has a very strong product prominence policy[0] (i.e. avoid naming brands when possible), being government funded is a large driver of this policy.
Many, many hours worth of prime time TV is advertising for movies/books/etc.. "So you're over here promoting your new movie" says eg Mr Norton, "Yeah, I'm getting US$20M for this movie so I appreciate the free advertising here ..." (or some bs the publicist wrote for them) says the guest, "cue trailer".
When I was on the BBC I had to change my logo polo-shirt so as not to advertise my single-location SME business. Yet Nike, et al., logos are fine, as is advertising by sports teams, etc..
The constant favourable coverage of Google and Apple, always talking about hipster-friendly Flickr when boring old Photobucket was doing 20x the volume... they apply their rules very selectively....
Photobucket was for link sharing to other sites.
, no?
While flicker was a destination for publishing albums and browsing, with much higher quality photos.
- A running gag that, iirc, covered multiple seasons, about the 'indestructibility' of a red 90s Toyota Hilux. Performing destructive stunts and then driving away with minimal/no repairs. No other cars were involved in this segment.
- A special, hour-long episode involving a grueling trip to the pole in a fleet of brand new, red Toyota Hiluxes.
Whichever way you look at it, this was fantastic advertising and brand reinforcement for Toyota.
You are right, but considering that until recently not paying your TV license was a crime in effect it is government funded; ultima ratio regum and all that...
(Genuinely not clear to me, not trying to be snarky.)
FWIW when I last researched the issue (maybe 3 years ago) there was also funding from direct taxation used for BBC activities; it was in the published accounts at least.
See, for example:
- The constant mention of speaking to people 'over Skype' on the News
- Publicization of Twitter hashtags on Questiontime and other programs
- Hours worth of Top Gear footage (and the entire Arctic Special) that were effectively Toyota Hilux advertisements