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by Skylled
3167 days ago
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There's just something off about products from DG, especially the ones in specially marked DG packaging. It's the same products I usually buy, but at a subtly lower quality. I always know, by taste, when cookies come from a dollar store. Duracell batteries just don't seem to last as long. Things like that. |
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I imagine DG and other stores are doing the same thing, or at least taking advantage of the alternative SKUs.
Side note: Contrast this with Costco, which does the opposite. They get manufacturers to release better versions of their normal SKUs, either higher quality, extra features, extra doodads. My last company sold an electronic product and for a brief time struck a deal with Costco to sell in a few of their stores. Normally our package just includes the product and power supply, but they asked us to also include an HDMI cable for the Costco version of the packaging, just to make things easier for customers (most customers needed an extra HDMI cable to use our product any way, but we never included one usually because our margins tended to be quite thin).
So I've experienced Costco's reverse-Walmart tactic both as a customer and a supplier. It was a neat thing to learn!