[mytype]

We focused on the 11% and 3% slices, yes. But from there we looked for the most over-represented groups. The fact that the independent geeks and selfish elites are 3 and 6 times more prominent in those slices is statistically significant, and it's a statement about the strongest tendencies of owners and critics.

But yes most owners are not selfish elites, and most critics are not independent geeks. It's difficult to say any group is "mostly" any particular psychographic profile. We're highlighting correlations and tendencies, not stereotyping. Admittedly, the title doesn't convey this, but if it tried to no one here would be reading the post, it would sound like something out of an academic journal.