[danvoell]

Totally agree on the "room for improvement" comment. Potential buyers, any time you see things like "marketer/seo/salesman could totally increase business" take it with a grain of salt. Don't assume the seller is lazy, naive, wants to leave money on the table. Assume they are smart and they have done everything they can to make the business succeed and there is no reason why you will do better. If you know the market inside and out and you understand monetarily where they are missing the mark, then, by all means, go for it.