[bigsassy]

First, I should note that political strategy varies depending on the office. A race for a single seat between a republican and a democrat is very different from a non-partisan city council race that has 5 seats, with two incumbents running leaving 3 open seats.

Second, there's a book recently published that focuses on running for smaller offices and aimed at Millennials. You may find it interesting:

https://www.runforsomething.net/book/