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by ChuckMcM
3170 days ago
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This is, I think, the key feature. While the US does consume a bunch of planes, it is by no means the only market. What Delta did for Bombardier was to give them a 'light house' customer[1] to show the world that this plane was worth considering. [1] The 'light house customer' metaphor was a favorite of Chris Bennet's at NetApp. They were a customer that if they adopted your product, others in the same business would see your product as a "safe harbor" and would be willing to buy your stuff too. The unwillingness to be 'first' in an industry where one plane represents a big chunk of capital is strong. |
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