[nihonde]

I kept this loosely-translated list of business principles from an NHK doc about thousand-plus-year-old companies in Kyoto.

- Honesty is a matter of course

- Make no sacrifice

- Examine quality

- Draw customers without words

- Do not allow your products to be defiled

- Purify yourself

- Do not overcharge

- Sell authentic items at suitable prices

I know this list may sound silly and melodramatic to some ears, but I think people should try harder to listen to lessons from the past—even if the provenance is slightly dubious.

Also, related: https://www.tofugu.com/japan/oldest-businesses-in-japan/