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by muzani 3169 days ago
Why not? It's like someone opening a grocery store a few blocks away from a Walmart. Let the customers decide.

They already have a head start in terms of both loyalty and grabbing the easy market, so it's not immoral.

I would actually look for much less time. Maybe about 3 months to clone. If you can't go that fast, you could try resegmenting that market and focusing on something smaller.