Obviously the sample "everyone I know" is not representative. Really, there's no reason to ever mention it.
But mentioning it suggests it is representative of something, and if it were a representative sample, 0% of the sample has trait X suggests 0% of the population has trait X.
But mentioning it suggests it is representative of something, and if it were a representative sample, 0% of the sample has trait X suggests 0% of the population has trait X.