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by retube
5804 days ago
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> their best-alternative to a negotiated agreement -- aka their "BATNA" -- be it some competitor's software, or an in-house development effort, or whatever. This one is important. Just because your product may earn/save a million bucks a year doesn't mean it's worth that. If they can build it themselves for a 100k then it's worth a 100k. |
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