[hackinthebochs]

The problem is that moral indignation is rarely about improving the state of things. Further, attempting to change the behavior of corporations through moral indignation is the least effective option. Getting CEOs to issue apologies or to be driven out of their companies is about power--the feeling that the mob gets when its crusade is victorious. But this is only loosely related to improving the state of the world.

People follow incentives, and this goes even moreso for amoral corporations. The most effective way to change the behavior of corporations is to create the right incentives such that its in their best interests to behave in ways that are in all of our best interests. Insisting on "true belief", which this obsession over genuine apologies seem to indicate is the goal, just isn't needed. The behavior will follow when the incentives are aligned. But this shows its less about behaviors and more about the feeling of righteousness people get from moral indignation.