''I remember, at Comdex in 1987, walking around and having some of the competitors from two of the original typing products come up to me and say: ''What a coup! How did you get Mavis Beacon to endorse your product? We've been after her endorsement for years.' '' Mr. Abrams chuckled. ''And when they did that, I knew we had a hit.''
http://www.nytimes.com/1998/12/31/technology/next-they-ll-sa...
''I remember, at Comdex in 1987, walking around and having some of the competitors from two of the original typing products come up to me and say: ''What a coup! How did you get Mavis Beacon to endorse your product? We've been after her endorsement for years.' '' Mr. Abrams chuckled. ''And when they did that, I knew we had a hit.''