[j_baker]

I'm curious as well because I just realized that Augmented Reality isn't a startup of some kind.

[rjett]

With a simple google search, it looks like he basically crafted his own major at Dartmouth called "Designing Reality."

[Brendan_Scully]

OP here. The major was originally "Digital Humanities" and focused on new media theory and game design. As it became apparent that AR was the central focus, they had me change it from "Reality Design" to "Designing Reality" and now Finally, "Augmented Reality (AR)"

So I guess I'll have parenthesis on my diploma.