|
|
|
|
|
by PaulRobinson
3168 days ago
|
|
There is a comedy show on in the UK the moment called Bad Move in which the central character (played by Jack Dee), is a web designer. His father-in-law enjoys pointing out that this is today, a rather absurd career. Anybody can go online and create a website using a builder in an evening and get near professional results. I don't wish for a moment to suggest that this business is up against it, but I will be curious to see how businesses will react compared to some years ago: most people who want an online presence, are either happy enough with nothing more than a social media presence, or are able to get something together that's good enough in wix.com or similar. Of course for premium brands, they will hire in marketing agencies or even in-house staff, but that's not this niche market approach. It could be a challenge to make a profit at this sort of gig soon! |
|
That said, there are a few questions:
1. Do the gains of getting a professionally designed website offset the costs in some way? It should, but in many cases it does not.
2. (Mentioned elsewhere in this thread) The market has a lot of participants (saturated?), and the median end user is not good at differenting quality other than by personal reference (kind of... sort of...). As such, being a provider in the market can be a bit sketchy.
3. Anyone who is really good at web design (esp. if it extends to other aspects of the digital experience) will quickly realize that they can make a lot more money (and consistent money) by owning one or more businesses and crushing the online presence aspect of those markets. The startup costs are higher, but the ROI is really good.