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by throwaway3141pi
3172 days ago
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Thanks for the advice.
For conference/seminars, I attend almost all of them. But you can't meet key decision makers there or get to talk to them. They are too closed and not open to talk to "vendors". If you mean that I organize an event, thats costly, not sure if it will have good ROI. I always listen to people and learn from them. Honestly probably around 12 features of my products came from potential clients and by listening to them. |
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> Even if they never buy from you, if they recommend you to a peer, they've given you a patina of credibility that no online marketing effort can match.
Marketers have this rule of thumb that you need between 3-7 touchpoints before your target becomes a customer. So, after one interaction with someone at a seminar, you are about 1/5 the way towards making the sale.
Don't lose heart - marketing and sales is as much, if not more, about the grind as it is about the product itself.
Don't organize events.
Also, there's a difference between listening for features which can usually be asked as "What" questions and questions which are designed to get your counterpart to solve your problem for you. I'd recommend a book called "Never Split the Difference" on how to ask questions to make the other person work for you without them even realizing it. It's by an ex-FBI hostage negotiator. His insights were used to save lives and personally, I found the book useful.