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by dpweb 3178 days ago
Nothing quite screams b2b tech like, better sales beating better product.

Vendors spend a lot of money on marketing and sales and id argue its a much tougher nut to crack that putting together some great tech. IT sr managers and up are constantly harassed by vendors for a piece.

Security however, sounds like you picked a good space to be in. I’d focus on getting an installed base by whatever means necessary. Your prospects are going to want to see you are out there in production at real companies. Ive heard stories of very small startups getting in that way.

1 comments

I'm trying to get some base... But that's the problem, can't get anyone aboard. They all look for old technologies and existing products. No one takes their time to check the product, check our explainer video, check the datasheet, nothing. They think they are OK with what they have, but all the companies who are being breached had those old / existing technologies and none of them helped. Still can't get people to listen/try demo/check out our site