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by Blackstone4 3178 days ago
From reading your post, I feel like you already know you're problem is sales/marketing.

If I was a betting man, I would imagine you have a great technical product but it maybe needs some adjustments and better market positioning.

If I were you, I would get rid of all your staff if you have any. Cut your costs to zero. Then figure out where your product stands versus competition and put together competitive pricing. Show potential clients how much they can save in X (man hours, downtime, reputation etc.) if they use your product. Focus on selling. Maybe even bring on a sales-focused co-founder.

Failing all of that or if you've had enough try and sell your tech....

EDIT - Also go out and listen to your potential customers. Ask questions. Find out what their problems are and how you can help. Find out what is stopping them from buying your product. Speak face to face or over the phone not email!

1 comments

I forgot to add that B2B sale cycles tend to be longer. Be persistent and read around sales + self-help books.
The thing is, its really hard to get rid of my developers at this point. They are constantly making things better, cleaner, faster. Also we have couple more features that we need to add to some products. But I hear you. I will try to cut down at least some of them. As for books, can you recommend some good ones?
I love Zig Ziglar's Secrets of Closing the Sale.

Another great one is Little Red Book of Selling (https://www.amazon.ca/Little-Red-Book-Selling-Principles/dp/...) but it might not be suitable in your current situation given the time crunch.