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by Blackstone4
3178 days ago
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From reading your post, I feel like you already know you're problem is sales/marketing. If I was a betting man, I would imagine you have a great technical product but it maybe needs some adjustments and better market positioning. If I were you, I would get rid of all your staff if you have any. Cut your costs to zero. Then figure out where your product stands versus competition and put together competitive pricing. Show potential clients how much they can save in X (man hours, downtime, reputation etc.) if they use your product. Focus on selling. Maybe even bring on a sales-focused co-founder. Failing all of that or if you've had enough try and sell your tech.... EDIT - Also go out and listen to your potential customers. Ask questions. Find out what their problems are and how you can help. Find out what is stopping them from buying your product. Speak face to face or over the phone not email! |
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