[nerdponx]

I wonder if this was actually an attempt to scam the advertisers into thinking they were receiving genuine add traffic, in order to get affiliate revenue. Using actual customer data might have prevented the advertisers from getting suspicious.

[0xfeba]

By and large, that's exactly what it was doing, getting ad revenue. The second part also sounds plausible, but it would need to use this as the user agent during the actual clicks.