It is the most engaging part, but almost to the point of obsession to me. So much that I often have to tell myself, especially with electronics/technology, "just find a good product for a reasonable price".
It's one reason I especially like The Wirecutter (as well as a few other sites for non-tech stuff). Is their recommendation always going to be the absolute optimum for me under all circumstances? Maybe not. But I probably will be fine with it (especially if I take a quick look at closely related models).