[mmsmatt]

Traditional media is chasing social media every day. This was the dream, it just took Trump to bring it into reality. A company that lives and dies by ad analytics couldn't have not known about election influencing purchases.

The adults in the room want more Facebook in your life at any cost, totally rational goal for the organization to live on.

I would bet a day or two of bad press from Mark's VR stunt is probably worth the bump in engagement and publicity.