[patio11]

You already have three full-time marketers. </Seth Godin>

To elaborate a little: there isn't a huge distinction between much of what you're doing right now and the really crucial marketing stuff for small startups. You're already making decisions with SEO implications, for example, and that is highly likely to be an important channel for you. If you don't feel comfortable making those decisions, rather than getting a dedicated SEO Guy I'd strongly suggest that one or all of you start reading/doing/measuring/testing. Ditto on copywriting, etc.

Don't even get me started on the degree to which building the product or talking about building the product is marketing.

[jblochjohnson]

We've already got the front-end guy on our team getting a little SEO obsessed, so hurray! I think the big question was if it was worthwhile to have someone not completely mired in the coding who was working full time on customer acquisition/evaluation; it looks like based on what everyone is saying, that IS the CEO's job. Hey, good news for us – we like trying to do everything ourselves!