[greedo]

Sometimes customers don't want what your selling, no matter how good you think it is. Dreamers start up restaurants without being businessmen, then are surprised when the customers don't show up, or don't return.

The fact that this guy switched chefs pretty early was a tell for me. People aren't dumb, they know the price of chicken, and expecting them to pay $29 was just dumb/naive.

It's hard to go through a failure like this, I can sympathize with him. It took me 20 years to get over my restaurant, and I still daydream about all the "what-ifs" and "wtfs" that I experienced. Then I look back and realize that I was far better off getting out of hospitality and into IT. The burnout I was already experiencing would have killed me.

[marak830]

Hmm I'm willing to give him a go-through on switching chef's - I have seen some pretty bad head chef's haha.

$29 chicken is a . ... Difficult sell though.

Yeah I agree with the what-if's, i think everyone has them about their history though, try not to let it get you down. (especially about hospitality!).

Any recommendations for an ex-chef by :-p. (and re:burnout, yeah I have my collection of stomach ulcers :-p)