[actsasbuffoon]

This is a fundamental misunderstanding of the problem with Herbalife. The problem with Herbalife is that it is a pyramid scheme. You don’t make your money by selling products, you make it by recruiting people to sell for you, who recruit people to sell for them, and so on.

Shopify does not appear to be a pyramid scheme. I see nothing to suggest that you recruit other sellers recursively in order to generate revenue.

Herbalife is primarily noteworthy because they are a pyramid scheme. If you say that something is like Herbalife, then you’re strongly implying that other thing is also a pyramid scheme. If I say my cousin is like Vincent Van Gogh, you’d assume I mean that he’s a brilliant painter. If I was actually trying to convey that my cousin only has one ear, you’d understandly find my statement misleading, and probably poorly conceived.