[frgtpsswrdlame]

What? They're basically the same thing. Herbalife sets you up with a way to be a solo salesman, just like Shopify. Both sell inventory.[0] (Note: Shopify acquired Oberlo in May)

>Not to mention the fact that a successful Shopify store relies on skill at SEO, social media and picking the right products. Herbalife relies on being early enough in the "reverse funnel" and having a lot of people downstream (not skill).

Silly! Don't you know that Herbalife relies on skill at salesmanship, networking and picking the right products.[1] Shopify on the other hand relies on you being early enough in the "reverse funnel" and having a lot of people downstream.

The crash-and-burn charts Citron links to are also pretty damning. This seems almost exactly like Herbalife from where I'm sitting.

[0] https://www.shopify.com/oberlo

[1] http://products.herbalife.com/product_catalog