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by nailer 3174 days ago
The article explicitly lists many more similarities listed than that. 'Quit your job for Shopify', claims about how the platform makes people millionaires in days with people sitting in Ferraris. I like Shopify from what I've seen at tech events but that's some very sketchy marketing.
1 comments

Shopify Digest is their newsletter.

Here are the topics I have received for a store recently (I'm sure it's targeted).

-Protect your reputation using social media

-Lifelong learnings for entrepreneurs

-Get the perfect photo

-6 Bulletproof ways to improve conversions

-How to track your marketing campaign

If I look at a few months of emails, there is only 1 that is "make millions type" and it's titled "How two entrepreneurs generated $91,470 in 3 months"[1] and it's an interview with the store owners. I don't see anything wrong with that.

https://www.shopify.com/blog/14917217-how-two-ecommerce-entr...

The sketchy marketing I see for Shopify (FBA, dropshipping) is from users who are selling a course they made.